Marine Nails is a Japan-originated nail salon brand celebrating over 20 years, with locations across Japan, New York, Los Angeles, and Hawaii.
For the launch of their original product line, I led the overall art direction, including packaging design, photo direction, as well as the design of the website, printed materials, and exhibition booth design supervision.

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As Marine Nails Products are developed for professional nail artists, the visual language was carefully crafted to embody a refined and sophisticated aesthetic, while resonating with skilled professionals who work with hundreds of colors daily across different cultures.

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In close collaboration with Marine Nails’ top nail technicians, we iterated extensively to build a visual communication system that balances elegance with functionality, ensuring the products are both inspiring and practical for everyday professional use.

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