Ferrari 70th Anniversary Celebration

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Ferrari 70th Anniversary Celebration
SCOPE
Event Concept Making, Design, Production
LOCATION
Sotheby’s, Hublot flagship stores, Ferrari Showroom, & Rockefeller Plaza, New York

In celebration of Ferrari's 70th Anniversary, the renowned sports car brand organized a spectacular event in New York City. Our team was tasked with managing the design, construction, and authorization of five prominent car displays at key locations including Sotheby’s, Hublot flagship stores, Ferrari Showroom, and Rockefeller Plaza. We also coordinated an unforgettable evening at the Rainbow Room in Rockefeller Center, featuring a silent auction, live painting sessions, and unique artistic performances that highlighted the brand's prestigious seventy-year legacy.

Client: Ferrari North America

Experiential Marketing: Rise & Set Agency​​​​​​​

Design: Aoi Fujikawa