In celebration of Ferrari's 70th Anniversary, the renowned sports car brand organized a spectacular event in New York City. Our team was tasked with managing the design, construction, and authorization of five prominent car displays at key locations including Sotheby’s, Hublot flagship stores, Ferrari Showroom, and Rockefeller Plaza. We also coordinated an unforgettable evening at the Rainbow Room in Rockefeller Center, featuring a silent auction, live painting sessions, and unique artistic performances that highlighted the brand's prestigious seventy-year legacy.
Client: Ferrari North America
Experiential Marketing: Rise & Set Agency
Design: Aoi Fujikawa