sunélan is a skin perfume inspired by the Eastern perfume culture. Designed as a personal talisman, it is a solid perfume that blends with the unique scent of an individual's skin, evolving its fragrance over time.

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I was responsible for the creative direction, including the logo, packaging, website, brochure, exhibition booth design, and photo direction. Keeping the founder's deep passion for fragrance at the core, I crafted the logo with soft, human-like curves, ensuring that the more one sees it, the more personal and intimate it feels.

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The branding process began not with the perfume itself, but by focusing on the lifestyle of the person using sunélan, and thinking about the form of fragrance that would resonate with them. Guided by the founder's vision that fragrance should protect and support one's progress, I developed a visual identity that is bare, harmonious, and quietly dignified. The result is a brand that exudes both comfort and strength—capturing the essence of a scent that accompanies you as you move forward in life.