Montblanc (RED)

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Montblanc (RED)
SCOPE
Event Concept Making, Production
LOCATION
World of McIntosh Townhouse, New York

Montblanc and the global non-profit organization (RED) celebrated the release of the special edition (MONTBLANC M)RED writing instrument, in support of (RED)’s fight against HIV/AIDS. From conceptualization to event execution, we managed every aspect of the creative process. Guests honored the collaboration between Montblanc and (RED) with a live art installation by the talented artist David Paul Kay. DJ Brendan Fallis provided live entertainment while guests had the opportunity to admire Montblanc’s exclusive collection.

Client: Montblanc North America

Experiential Marketing: Rise & Set Agency

Design: Aoi Fujikawa​​​​​​​